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Emotional Cartography
Rygálová, Monika ; Pfeiffer, Jan (referee) ; Sterec, Pavel (advisor)
The work aims to artistically compile perception of maps as a fact, what let us think about The world - how we know it from the map. I work with data, which I gain by displaying technology – eye tracking, which helps me to record track of moving eyes during watching any kind of picture. The observations will be people from different places such a place of stay etc. Gained data I am going to use as a study, which I will componate to maps and different vizualizations of world, countries etc. "Where i have not ever been before, it does not exist" – is idea of percepting world, wich I also work with on that project. Study will contain all aspect of perceiving maps and systematicly shown world related to the person, his memories to that place, fyzical contact and his impact in his scale person versus a the world.
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Dopad udržitelné produkce potravin na chování spotřebitele
Yerengaliyeva, Guldana
This thesis examines the impact of sustainable food production on consumer behaviour. In order to achieve the aim of the thesis, an analysis of organic farming in the EU and the Czech Republic, an analysis of the organic food market in the Czech Republic and an assessment of the willingness to pay a higher price for or-ganic food were carried out. A questionnaire survey was also conducted among consumers to determine their opinion on organic products and their purchasing behaviour towards these products. As a result of the thesis, it was determined which factors influence consumers' purchasing behaviour towards organic products and which factors are barriers to the purchase of organic products. Recommendations for consumers and producers involved in the production and sale of organic food were also formulated.
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Change Blindness and Choice Blindness
Denemarková, Martina ; Vranka, Marek (advisor) ; Uhlář, Pavel (referee)
Change blindness and choice blindness are phenomena, research on which is not only interesting, but also essential for better understanding of attention, formation of internal representations, decision making processes, formation and stability of preferences. The thesis introduces change blindness and choice blindness in theoretical relations, briefly submits crosscut of research studies of these phenomena and factors affecting them. In relationship to the literature review part, this thesis also contains a proposal of empirical study investigating the influence of demand characteristics on choice blindness in context of consumer preferences. Keywords: Change blindness Choice blindness Preferences Internal representations Decision making
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The effect of experience and floral traits on preferences and flower constancy in Eristalis tenax
Haveldová, Alice ; Janovský, Zdeněk (advisor) ; Mikát, Michael (referee)
Intraspecific pollen transfer is crucial for ensuring successful pollination and subsequent reproduction of many plant species. Mechanisms directly influenced by plants, that can increase the proportion of intraspecific pollen through their flower form (individual floral traits) are preferences and constancy of pollinators. The proportion of intraspecific pollen transfer increases with higher preferences or constancy of the pollinator. Pollinator preferences and constancy tend to change over its lifetime based on experience with the flowers they have visited. Very few studies have examined the effect of experience on preferences and especially constancy in relation to multiple floral traits in hoverflies (Syrphidae, Diptera), which are an important pollinator group. In this study, I investigated the degree of preference and constancy of common drone fly Eristalis tenax L (Syrphidae) as a function of two floral traits, colour and size, and as a function of experience. I did so by monitoring visits and flights in arrays of artificial flowers. The hoverflies were of two origins: naïve (reared under laboratory conditions, with no previous experience of visiting flowers) and experienced (captured in the wild with previous experience). Naïve individuals made decisions primarily based on colour, with size...
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Mathematical methods in some ranking models
Pažourek, Lubomír ; Kureš, Miroslav (referee) ; Čermák, Jan (advisor)
The bachelor thesis deals with the mathematical essence of some ranking methods. Their unifying element is the so-called Perron-Frobenius theorem for non-negative and irreducible matrices, which formulates the conditions for the existence of a positive eigenvalue and a positive eigenvector of the given matrix. The goal of the thesis consists in providing an overview of the necessary theoretical results, explaining their application within some ranking methods and performing simulations during the evaluation of some competitions.
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Perception of cultural and natural values and visitor's preferences in a northeastern part of PLA Třeboňsko: former deer park Jemčina and her importance for cycling tourism
PIXA, Jan
The bachelor's thesis deals with the issue of perception of cultural and natural values and visitors preferences in the northeastern part of the Třeboňsko PLA, the thesis is focused on a specific area of the former Jemčina domain. In addition to visitor preferences related to the perception of natural and cultural in the studied area, the importace the importace of the field for cycling tourism i salso addressed in the work. The aim of the Works to find out, using a questionnaire survey, which values in the given area the respondents prefer, whether the naturalor cultural values in the area of Jemčina are highlighted for the respondents, as well as the fact how the respondents perceive the quality of rous suitable for cycling in Jemčina. The research is focused only for respondents who have already visited Jemčina or were physically present in the studied area at the time of the research. The results of the questionnaire survey served to define specific proposals for improving not only the rous for cyclint in Jemčina, but also for incerasing the number of visitors and further development of the area.
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Preference boxové řady v závislosti na aktuální mléčné užitkovosti dojnic holštýnského plemene
Trněná, Iva
The aim of this study was to clarify the preference of the pit row based on the current milk yield of cows of Holstein breed. Experiment took place in a particular breeding station in winter and summer. The factors included: current milk yield (kg milk), order of lactation (n) and stage of lactation (days). The object of observation was one section with 59 pits arranged in two rows. Row 1 - closer to the feeding table (n = 29), row 2 - situated closer to the perimeter wall of the stable (n = 30). Dairy cows located in pits were monitored for frequency of standing and lying down. Lying dairy cows, were then monitored for the preferences of lying on the left or right side (laterality). Entry was done during a direct monitoring of dairy cows to a precise diagram of the section by group photoshots. The results demonstrated statistically high probative value that all cows most filled the row located closest to the feeding table. Furthermore, it was found that cows with the yield of 30.1 - 40 kg of milk preferred the row that was closer to the perimeter wall of the stable (P <0.01). For cows with milk yield below 15 kg and over 45 kg of milk was then observed balanced preference of both rows. The order of lactation had statistically significant effect on the preference of the pit row when the row 1was preferred by a greater extent by the cows at first, second and third lactation. On the contrary cows in 5th lactation occupied this row the least. Dairy cows above the 90 days of lactation prefered statistically higher the row closest to the feeding table and the least a row located closer to the perimeter wall of the stable (P < 0,01). Next, in all studied factors (efficiency, order and stage of lactation) was detected a higher prioritization ratio to lay down on the right side (P < 0,01).
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Preference of fermented dairy products in selected groups of consumers
ZÁMEČNÍKOVÁ, Marie
The aim of the diploma thesis was to assess the influence of selected demographic factors on the preferences of fermented dairy products. For this purpose, a question-naire survey was created, which was attended by 278 respondents (128 men and 150 women). The questionnaire survey revealed that the most frequently consumed prod-ucts are semi-hard and natural cheeses and yoghurts, while the most popular yoghurt is classic white yoghurt with more than 3% fat. The group of older respondents pre-ferred semi-fat cheeses, while the fatness of the cheeses was not essential for the group of younger respondents. The most preferred dairy company was Madeta (50% of respondents). When choosing a product, consumers were most often influenced by price and flavour, while the price influenced more men, and the flavour influenced more women. The results of the diploma thesis can be beneficial for better infor-mation about the frequency of consumption and preference of fermented dairy prod-ucts among Czech consumers.
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Concentrated dairy products and their application in food and feed industry
VAROUSOVÁ, Petra
The aim of the thesis was to evaluate the use and preferences concentrated and dried milk products. A questionnaire survey focused on the use and preferences of food products was attended by 172 respondents (consumers) of various ages (men 21%; women 79%), a survey focused on feed products by 87 respondents (farmers). The first survey showed that sweetened concentrated dairy products prefer younger age groups, while middle and older age groups prefer milk powder and unsweetened concentrated dairy products. The second survey showed that farmers use mainly milk products containing dried whey, and consider their composition and safetyas main advantages of feeding. The results showed that concentrated dairy products are rela-tively widely used and consumers have a good overview of their offer.
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An ideal teacher from the point of view of pupils
HNUDOVÁ, Sára
The bachelor thesis focuses on the view of the ideal teacher. It examines the key characteristics of the ideal teacher from the point of view of fifth and ninth grade primary school pupils and whether their perspective differs. The bachelor thesis is divided into two parts, the theoretical and practical part - research. The theoretical part contains the definition of the teaching profession, the requirements for teachers and their professional competences. The information on the relevant development periods of the surveyed respondents, are provided further. The practical part focuses on research and hierarchy of the key characteristics of the teacher according to the answers of the questioned pupils. The classification was based on the results of the questionary investigation. The questionary was based on the knowledge obtained in the theoretical part, in particular from the competences of the teacher. In the practical part it is further evaluated whether the view of the ideal teacher differs between the individual age categories that were examined.
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